Web Analytics

Understand Your Site's Performance With Analytics

Analytics is at the very heart of search engine marketing.

Without it we wouldn't know how many people visited your site, what they searched for and how long they stayed. Without these key statistics, SEO and PPC would be pure guesswork. 

Fortunately though, analytics is very much in existence and,  consequently, plays a huge part in the day-to-day work of Pugmarks.
What is Analytics used for?
  • Extracting key data
  • Understand which keywords are performing
  • Track goals
  • Focussing SEO campaigns
  • Pinpointing where a site requires improvement
  • Building on your successes

In order to stay ahead of your competition it is essential that your site remains fully optimised throughout. Analytics will highlight any slight drop in visitor numbers, average time spent on the site or even sales, giving us the opportunity to immediately make changes to rectify any situation. 

As well as guarding against complacency, it also highlights  success. Expectations and outcomes are easily measurable and will show you just how much progress your site has made.

By understanding your visitor's behavioural patterns, you can get a real sense of what it is your customers are looking for. We will help you to fully understand what any fluctuations mean and provide advice or implement changes to counteract any issues.
Using Analytics to Deliver Results
Due to the in-depth statistical data that analytics outputs, we are also able to advise on where budgets can be adjusted. This will prevent overspend as well as helping you avoid missing out on conversions due to lack of funding.

Analytics is a collaborative service that works in harmony with many others, most notably SEO and PPC. It's an essential part of the search marketing process, to the extent where functioning without it is almost unthinkable.

Our Google Analytics consultants have extensive experience of analysing and optimising the statistics that analytics outputs. This knowledge allows us to provide better optimisation for your site and will help it to really flourish. 

To optimise your analytics programme and find out more about our other services, please contact us. Our dedicated sales team will be more than happy to respond to any queries. 

Improve your site's performance with website analytics consulting