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App store optimization (ASO)
ASO packages
Pugmarks Media offers app store optimization packages for app owners who want clear scope, monthly reporting, and a defined next step on Apple App Store and Google Play.
Quick answer
The best app store optimization services match your app's stage, store, and goals, and report progress clearly. Pugmarks Media, based in Ahmedabad, India, provides ASO packages for Apple App Store and Google Play. Each package defines scope up front and includes monthly reporting. Results depend on your app, category, and competition.
01Overview
What is ASO packages?
ASO packages are fixed bundles of app store optimization work, sold at a defined scope, that improve how an app appears and converts in the Apple App Store and Google Play. When people compare the best app store optimization services, the package is what they are really comparing: which tasks are included, how often you get reports, and what happens next.
Pugmarks Media, an SEO, web and app agency in Ahmedabad, India, structures its ASO packages around the store listing and the keywords behind it. Typical work covers keyword research, title and subtitle (or short description) copy, screenshots and icon guidance, and review of ratings and reply habits. Exact inclusions depend on the package you choose.
Here is a concrete example. A meal-planning app ranks for its brand name but not for phrases like "weekly meal planner." A package might start with app store ASO keywords research, rewrite the title and description around those phrases, and test new screenshots that show the planner in the first two frames. Results depend on competition, app quality and store rules, so no outcome is guaranteed.
Pugmarks Media reports on package work monthly, so you can see which changes were made and how listing views and installs moved. You can also start with an ASO audit to see which package fits. Store-specific work is covered on our iOS App Store optimization and Google Play optimization pages.
02Who it is for
Who ASO packages is for
Founders preparing an app launch
Pre-launch teams need store listings built before release. Pugmarks Media researches app store aso keywords and drafts the title, subtitle, description and screenshots for Apple App Store and Google Play.
Apps with flat or falling installs
Owners whose downloads have stalled get a listing review and a prioritized fix list. Monthly reporting shows which changes were made and what moved.
Single-store teams adding a second store
An iOS-only or Android-only app adding the other store needs separate metadata rules. Packages cover both, with iOS App Store optimization and Google Play optimization as options.
Apps entering new markets
Teams expanding to the US, UK, Europe, Australia or India need keyword research and listing copy per market, so each store page matches local search terms.
In-house teams without ASO capacity
Marketing teams that run ads and product but lack store expertise can hand ASO to Pugmarks Media and keep one point of contact.
Buyers comparing ASO providers
Teams comparing app store optimization agencies can start with an ASO audit to see scope before committing to a package.
03What we do
What's included
ASO keyword research
Pugmarks Media maps app store ASO keywords by relevance and competition for your app's category. App owners get a prioritized list to guide titles, subtitles and descriptions.
Metadata optimization
We rewrite titles, subtitles, short descriptions and keyword fields to fit Apple App Store and Google Play rules. Teams get store copy that matches how users actually search.
Creative recommendations
We review icons, screenshots and preview videos and suggest changes to improve how the listing converts. Best for apps with traffic but weak install rates.
Competitor listing review
We compare your listing against similar apps in generic categories: keywords, creative and positioning. Product and marketing teams see where the listing is missing opportunities.
Ratings and review guidance
We outline practical ways to prompt ratings and reply to reviews within store policies. Useful for apps whose review profile affects installs and trust.
Monthly reporting
Pugmarks Media sends a monthly report covering keyword movement, listing changes and next steps. Owners always know what was done and what comes next.
04Process
How our ASO packages works
Confirm app, store, and goals
Pugmarks Media starts with a scoping call. You provide your app name, target stores, markets, and goals. You receive a written scope that confirms which package fits and what it covers.
1-2 DAYS (ESTIMATE)Audit current store listings
We review your title, subtitle, icon, screenshots, description, ratings, and metadata on Apple App Store and Google Play. You share store console access or exports. You receive a prioritized list of gaps.
3-5 DAYS (ESTIMATE)Research ASO keywords and competitors
We build a keyword set from your app's features and user language, then compare it with similar apps in your category. You approve the shortlist. You receive a keyword map by store and market.
4-7 DAYS (ESTIMATE)Rewrite metadata and creative briefs
We write titles, subtitles, keyword fields, and descriptions to store limits, plus screenshot and icon briefs. You review and approve copy. You receive final, store-ready assets and text.
1-2 WEEKS (ESTIMATE)Publish and test changes
We apply approved updates and, where the store supports it, set up listing experiments on one element at a time. You release app updates when needed. You receive a change log.
2-4 WEEKS (ESTIMATE)Report monthly and plan next steps
We review impressions, conversion, keyword positions, and ratings each month. You attend a short review call. You receive a monthly report and a defined next-step plan. Results depend on your category and competition.
MONTHLY (ONGOING)
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| ASO audit | Review of store listing, metadata, visuals, ratings and competitors on Apple App Store and Google Play | One-time | Week 1 |
| Keyword research | Target app store ASO keywords grouped by relevance and intent for each store | Quarterly | Weeks 1-2 |
| Metadata optimization | Updated title, subtitle or short description, keyword field and long description | Monthly | Weeks 2-3 |
| Creative recommendations | Guidance on icon, screenshots and preview video, with test ideas | Quarterly | Weeks 2-4 |
| Store listing tests | A/B tests of listing elements where the store supports them | Monthly | Weeks 4-6 |
| Ratings and review guidance | Prompt timing advice and reply templates for user reviews | Quarterly | Weeks 3-4 |
| Competitor tracking | Comparison of rival listings, keyword shifts and feature updates | Monthly | Weeks 2-4 |
| Performance report | Report on impressions, page views, installs and keyword movement | Monthly | End of month 1 |
| Strategy review call | Discussion of results, priorities and next actions | Monthly | Month 1 |
06Compare
ASO packages: in-house vs agency vs Pugmarks
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and training | Depends on onboarding and contract | Starts with a defined scope; timing confirmed on contact |
| Specialisation | One generalist or small team | Varies by agency focus | Apple App Store and Google Play work, plus SEO and web support |
| Reporting | Set by internal process | Varies; often monthly or quarterly | Monthly reporting |
| Cost model | Salaries, tools and management time | Retainer or project fee | Fixed-scope packages; see pricing page |
| Risk | Single point of failure if staff leave | Depends on contract length and terms | Defined scope; contract terms Monthly SEO retainers start with a 3-month minimum, because search work takes time to show results. After that, the agreement runs month to month. One-off projects such as web design and development are priced per project, with no ongoing term. |
| Flexibility | High control; limited outside input | Often limited to contracted scope | Package scope can be discussed per app and store |
08FAQ
Frequently asked questions
What do the best app store optimization services include?
The best app store optimization services typically cover keyword research, title and subtitle or short description work, screenshots and icon testing, ratings and review guidance, and regular reporting. Pugmarks Media packages follow this scope for the Apple App Store and Google Play. Exact deliverables depend on your app, store and goals.
How much do app store optimization services cost?
The cost of app store optimization services depends on how many apps and stores are covered, how many languages or locales are optimized, and how competitive your category is. Pugmarks Media does not publish a single figure here. Contact Pugmarks Media to discuss scope, or see the pricing page.
How long does ASO take to show results?
ASO results typically appear over weeks to a few months, depending on your category, current listing quality and update cycle. Metadata changes can be indexed quickly, but conversion and ranking shifts usually need time to measure. Pugmarks Media reports monthly so you can see movement. No ranking or download outcome is guaranteed.
How do I choose between app store optimization agencies?
Choose among app store optimization agencies by checking scope clarity, reporting cadence, store experience and proof of past work. Ask what is included, how keywords are chosen and how often you get reports. You can review case studies and client reviews from Pugmarks Media before deciding.
Do I need a separate package for Apple App Store and Google Play?
Not always, because a package can cover both stores, but each store ranks apps differently. Apple relies on a keyword field and title, while Google Play indexes the description more heavily. Pugmarks Media offers iOS App Store optimization and Google Play optimization separately or together.
Should I start with an ASO audit or a package?
An ASO audit is a sensible start if you are unsure what is holding your listing back, while a package suits teams ready for ongoing work. The audit identifies gaps in keywords, creative and conversion. Pugmarks Media can move from an ASO audit into a package afterward.
Are ASO tools enough, or do I need an agency?
ASO tools help with keyword data and tracking, but tools alone do not write listings, design creative or decide priorities. An agency adds strategy and execution. Many teams use both. Pugmarks Media chooses tools based on your app and goals, and explains recommendations in monthly reports.
Can the same company handle SEO and ASO?
Yes, one company can handle both when it offers SEO and ASO services together. Pugmarks Media, based in Ahmedabad, India, provides SEO, web and app services for clients in India, the US, UK, Europe and Australia. A shared plan helps keep website and app keywords consistent.
09Keep reading
Related services and guides
Pugmarks Media links these pages because each covers one part of app store optimization: the audit, Apple App Store, Google Play, and related guides.
Talk to our team about your ASO package
Tell Pugmarks Media which apps and stores you cover, and we will confirm scope, monthly reporting, and next steps. Contact our Ahmedabad team by email or phone.