PPC & Paid Advertising Services
Comprehensive PPC management that drives qualified traffic and conversions. Google Ads, paid search, and integrated strategies that complement your SEO.
Average ROAS
Cost Reduction
Campaign Monitoring
Years Experience
What is Pay-Per-Click Advertising?
Pay-Per-Click (PPC) advertising is a digital marketing model where you pay each time someone clicks your ad. It's the most direct way to get your website in front of potential customers who are actively searching for your products or services.
Unlike SEO, which builds organic visibility over time, PPC delivers immediate traffic the moment your campaigns launch. At Pugmarks Media, we manage PPC campaigns that complement your organic strategy and deliver measurable ROI.
- Immediate visibility and traffic
- Precise audience and keyword targeting
- Measurable ROI and performance data
- Budget control and flexibility
Google Ads Management
Search, Display, Shopping, and Performance Max campaigns optimized for maximum ROI.
Microsoft Advertising
Bing and Yahoo search advertising to reach additional audiences at lower costs.
Remarketing & Retargeting
Re-engage visitors who didn't convert and bring them back to complete their journey.
Landing Page Optimization
Convert more clicks into customers with optimized landing pages and A/B testing.
PPC vs SEO: Understanding the Difference
Both have their place. Here's how to think about when to use each.
Complete PPC Management Services
Everything you need to run successful paid advertising campaigns.
Search Campaign Management
Keyword research, ad copy creation, bid optimization, and ongoing refinement for Google and Bing search campaigns.
Shopping & Feed Management
Product feed optimization, Merchant Center management, and Shopping campaign structuring for e-commerce.
Display & Remarketing
Visual advertising across the Google Display Network and strategic remarketing to previous visitors.
Ad Copy & Creative
Compelling ad copy that drives clicks, along with display ad creative design and testing.
Analytics & Reporting
Comprehensive reporting with ROI analysis, attribution modeling, and actionable insights.
Audience Targeting
Advanced audience segmentation, custom intent audiences, and lookalike targeting strategies.
Businesses That Benefit from PPC
PPC works across industries. Here are some of the businesses we help.
E-commerce Stores
Online retailers needing Shopping campaigns and product-specific advertising.
B2B Companies
Businesses targeting specific industries and decision-makers with lead generation.
Healthcare & Medical
Practices and providers needing compliant healthcare advertising strategies.
Industrial & Manufacturing
Manufacturers targeting specific buyers and procurement professionals.
Professional Services
Lawyers, consultants, and agencies seeking qualified leads.
Local Businesses
Local service providers targeting customers in their geographic area.
PPC Campaign Process
A data-driven approach to maximizing your advertising ROI.
Account Audit
Deep analysis of your current campaigns, keywords, structure, and performance history.
Strategy Development
Custom PPC strategy aligned with your business goals, budget, and target audience.
Campaign Setup
Build campaigns with proper structure, targeting, tracking, and conversion setup.
Optimize & Scale
Continuous monitoring, testing, and optimization to improve performance over time.
Measurable PPC Performance
Real results from businesses that invested in professional PPC management.
Return on Ad Spend
E-commerce client achieved 3.5x ROAS within first 90 days
Cost Per Lead Reduction
B2B company reduced CPL by 65% through campaign optimization
Conversion Rate Increase
Service business improved landing page conversion rate by 250%
Why Choose Us for PPC
- Data-driven optimization approach
- Transparent reporting and communication
- No long-term contracts required
- Certified Google Ads professionals
- Integrated SEO + PPC strategies
- Focus on ROI, not just clicks
PPC + SEO: Better Together
While PPC delivers immediate results, we believe in an integrated approach. Use PPC for quick wins, competitive keywords, and testing messaging—while SEO builds sustainable organic authority over time. Together, they dominate search results.
Our team manages both channels, ensuring your paid and organic strategies work together rather than compete. We share insights across channels, use PPC data to inform SEO strategy, and ensure consistent messaging across all touchpoints.
Complementary Services
PPC FAQs
Common questions about our PPC services
Still have questions? We're here to help.
Contact UsReady to Launch Your PPC Campaign?
Let's discuss how PPC can drive immediate results for your business and complement your organic strategy.