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White-label link building
White label link building for SEO agencies and consultants who want outreach delivered under their own brand, reported monthly by Pugmarks Media.
Quick answer
A white label link building agency builds backlinks for another SEO agency or consultant, and the work is delivered under the reseller's own brand. Pugmarks Media, based in Ahmedabad, India, offers this service with monthly reporting. Scope, number of links and competition typically shape cost, and results depend on the site.
01Overview
What is White-label link building?
White-label link building is a service where one company earns backlinks for another company's clients, and the reseller presents the work as its own. A white label link building agency such as Pugmarks Media, based in Ahmedabad, India, handles prospecting, outreach and placement behind the scenes.
A backlink is a link from another website to your site. Search engines typically treat relevant, editorially placed links as one signal of trust. Earning them takes research and patient outreach, which many small SEO teams cannot staff.
Here is a concrete example. A consultant in Austin manages SEO for a plumbing company and needs more relevant links to the client's service pages. The consultant sends Pugmarks Media the target pages, topics and quality rules. Pugmarks Media builds a prospect list, runs outreach and reports the links secured. The consultant then shares that report under the consultant's own name.
Pugmarks Media reports monthly, so a reseller can fold the results into existing client updates. The client sees one provider, and the reseller keeps the relationship.
White-label link building does not replace the rest of SEO. Technical fixes, content and local optimization still matter, and results depend on the site, the niche and the competition. If you want to see how link work fits into a wider plan, read about our SEO services.
02Who it is for
Who White-label link building is for
SEO agencies with a full client roster
Agencies whose in-house team is busy with audits and content can hand link outreach to Pugmarks Media. They get backlink work delivered under their own brand, with monthly reporting they can pass to clients.
Freelance SEO consultants
Solo consultants who win a client needing links but lack outreach capacity. They get a delivery partner without hiring, so they can keep serving clients without adding staff.
Web design studios adding SEO
Studios that sell SEO alongside new sites and get asked about backlinks. They can offer link building as a branded add-on without building an outreach team.
Marketing and PR firms
Firms running content or digital campaigns for clients who now want link acquisition. They get a specialist link team that fits their existing client reporting.
US, UK, Europe and Australia resellers
Resellers in Pugmarks Media's service areas who want an Ahmedabad-based partner. Scope and pricing depend on the number of clients and sites, so contact us to discuss.
03What we do
What's included
Prospect research and vetting
Pugmarks Media identifies relevant sites for each client's niche and checks them for fit before outreach. Built for agencies that need relevant placements without running research themselves.
Manual outreach under your brand
Our team contacts site owners and editors using your agency's name and approved messaging. Suited to resellers who want their clients to see one consistent brand.
Content for link placements
Pugmarks Media drafts guest articles and supporting content for placements, matched to the host site's topic. Useful for agencies without a dedicated writing team.
Anchor text planning
We plan anchor text and target pages with you so links look natural and support the pages your client wants to improve. Agencies approve the plan first.
Monthly white-label reporting
Pugmarks Media sends a monthly report listing the links built, in a format you can present to your client as your own. Reporting cadence is monthly.
Capacity for multiple clients
Pugmarks Media can handle link building across several client accounts at once, so SEO agencies and consultants can take on more work. Scope depends on your needs.
04Process
How our White-label link building works
Review the client site
Pugmarks Media audits the client's existing backlinks, content and competitors. You provide site access details and goals. You receive a short summary of link gaps and the target pages to prioritize.
ESTIMATE: 2-4 BUSINESS DAYSAgree scope and guidelines
We confirm monthly link volume, target pages, anchor text rules and topics to avoid. You provide brand and approval preferences. You receive a written plan, with no pricing in this step.
ESTIMATE: 1-2 BUSINESS DAYSFind relevant link prospects
Pugmarks Media builds a list of sites that fit the client's industry and audience, screening for relevance and quality. You provide any blocked sites. You receive the prospect list to approve.
ESTIMATE: 1 WEEKCreate content and pitches
We draft outreach emails and, where needed, guest articles or linkable assets written to the client's niche. You provide brand voice notes. You receive drafts to approve before anything is sent.
ESTIMATE: 1-2 WEEKSRun outreach and place links
Our team contacts site owners, handles replies and negotiates placements. You provide approvals when requested. You receive live links, with placement timing depending on how publishers respond.
ESTIMATE: 2-6 WEEKS, VARIESReport under your brand
Pugmarks Media sends a monthly report listing each link, its URL and anchor text, with your branding. You provide logo and format preferences. You receive a file ready to forward to your client.
MONTHLY
05Deliverables
What you get
| Deliverable | What it is | Cadence | Starts in |
|---|---|---|---|
| Link building scope | Agreed target pages, anchor approach and link types per client | One-time | Onboarding |
| Backlink audit | Review of the client's existing link profile and gaps | One-time | Onboarding |
| Prospect list | Relevant sites selected for outreach, checked for fit | Monthly | First month |
| Outreach and placements | Email outreach and content placements on approved sites | Monthly | First month |
| Link report | Live links, target URLs and anchors, ready for your branding | Monthly | First month |
| Unbranded reporting | Reports with no Pugmarks Media name, delivered under your brand | Monthly | First month |
| Strategy review | Check of results against scope, with adjustments to the plan | Quarterly | Third month (estimate) |
| Account contact | Point of contact for questions from your team | Ongoing | Onboarding |
06Compare
White-label link building: in-house vs agency vs Pugmarks
| Criteria | In-house | Typical agency | Pugmarks |
|---|---|---|---|
| Time to start | Depends on hiring and training a link builder | Depends on onboarding and contract process | Depends on scope; confirmed during scoping call |
| Specialisation | Generalist team members often cover several tasks | Varies; link building may be one of many services | Focus on SEO services, including outreach delivered under your brand |
| Reporting | Built and maintained by your own team | Format and frequency vary by provider | Monthly reporting |
| Cost model | Salaries, tools and management time | Retainer or per-link fees, depending on provider | Scoped to your clients' needs; see the pricing page or contact us |
| Risk | Quality depends on one or few people | Quality depends on vendor processes and transparency | Scope and link standards agreed before work starts |
| Flexibility | Capacity limited by headcount | Often fixed packages or minimum terms | Terms discussed per engagement Monthly SEO retainers start with a 3-month minimum, because search work takes time to show results. After that, the agreement runs month to month. One-off projects such as web design and development are priced per project, with no ongoing term. |
08FAQ
Frequently asked questions
What is a white label link building agency?
A white label link building agency earns backlinks for the clients of another SEO agency or consultant, and the work is delivered under the reseller's brand. Pugmarks Media, based in Ahmedabad, India, offers this as part of its SEO services. Your clients deal only with you.
How much does white label link building cost?
The cost depends on scope: how many client sites you resell, how many pages and locations need links, and how competitive each market is. Pugmarks Media quotes after reviewing those inputs. See the SEO pricing packages page or contact us to talk through your setup.
Will my clients know Pugmarks Media does the work?
No, clients do not need to know. Pugmarks Media delivers outreach and reporting under your brand, and does not contact your clients directly unless you ask us to. Confidentiality terms can be agreed before work starts, and details depend on your arrangement with us.
How long does white label link building take to show results?
Link building typically takes several months to show measurable movement, and timing depends on competition, site quality and the links earned. Pugmarks Media reports monthly so you can track links placed and progress. No agency can honestly promise specific rankings or traffic.
Is white label link building safe for my clients' websites?
White label link building carries risk if links are bought in bulk or come from low-quality sites. Search engines typically discourage manipulative link schemes. Ask any provider how it chooses sites, what it avoids, and how you can review placements before they go live.
Who should use a white label link building agency?
SEO agencies, freelance consultants and web design studios that sell SEO but lack outreach capacity are the usual users. Outsourcing can suit you if you want to add link building without hiring a team. Compare it with in-house hiring or with how you hire an SEO expert in India.
Can I combine link building with monthly SEO packages?
Yes, link building can sit alongside other SEO work such as on-page fixes, content and technical audits. Pugmarks Media can scope it on its own or with other services. Review the monthly SEO packages to see how the pieces fit together.
What reporting do I get from a white label link building agency?
Pugmarks Media provides monthly reporting that you can present to your own clients. Reports typically list the links secured, the pages they point to and notes on next steps. Ask for a sample format during a call through the contact page.
09Keep reading
Related services and guides
Pugmarks Media links white label link building to its SEO services overview, monthly SEO packages, local SEO packages and pricing guides.
Talk to our team about white label link building
Share your client list and link goals, and Pugmarks Media will explain how white label link building would work for your agency. Reach us at info@pugmarksmedia.com or call 919825343323, 10-7 IST.