Houston dental practice doubles calls from Map
A Houston general dental practice had a thin, partly wrong Google Business Profile. Over eight months we audited it, fixed the details and kept it current, and calls from the listing rose.
Snapshot
- Client
- Three-dentist general practice, Houston
- Industry
- Dental
- Location
- Houston, TX
- Services
- GMB optimization: Google Business Profile services
- Period
- 8 months
01The challenge
Where it started
The practice is a general dental office in Houston with three dentists and one location. It had moved suites two years earlier. The Google Business Profile still carried the old suite number on one listing, and a second, unclaimed duplicate showed a former phone number.
The primary category was "Dental clinic". No services were entered. Hours ignored the Friday half day and the holiday closures. A former office manager had set the profile up, and nobody was sure who held ownership.
This mattered because most new patients first saw the practice in Google Maps. Some called the old number and some went to the wrong suite. The front desk spent time correcting the confusion instead of booking patients.
- 2Listings for one office: the live profile and an unclaimed duplicate
- 0Services entered on the profile
- 1Owner account, held by a former staff member
02What we did
3 phases, one plan
Month 1
Audit and ownership
We confirmed ownership, requested manager access and wrote up every fix in a profile audit. We reported the duplicate listing for removal and corrected the address and phone number.
Months 2-3
Categories, services and hours
We kept general dentistry as the primary category and added secondary categories that matched the work. We entered services with short descriptions, set regular and holiday hours, and wrote a plain business description.
Months 4-8
Upkeep and monthly reporting
We added recent photos of the office and team, replied to new reviews and updated holiday hours ahead of time. Each month the practice received a report of listing changes and call activity.
03The numbers
How the numbers moved
Every example has the same three charts in the same style, so one engagement compares easily with another.
04Results
Results
Example engagement — figures are illustrative.
Calls from the Google listing per month
4496
+118%
8 months
Direction requests per month
60114
+90%
8 months
Listings for the office
21
-50%
Month 1
Services listed on the profile
014
+14
Month 3
05Takeaways
What carries over to other businesses
Check who owns the profile before changing anything else, because access problems stall every later fix.
If you have moved, search for duplicate listings, since old addresses and numbers send patients to the wrong place.
Entering services and holiday hours takes little time and gives searchers the details they need to call.
Start with a free audit plan for your listing
Tell us about your practice and we will review your Google Business Profile. You receive a written audit plan before any changes go live.